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Charenton-le-Pont, March 5th , 2026MBWS Becomes the Exclusive Distributor
of Flor de Caa Rum in France
Marie Brizard Wine and Spirits and Flor de Caa announce the conclusion of an exclusive
distribution agreement covering the brand's premium rum portfolio on the French market.
This strategic partnership marks a new milestone in the shared ambition of both groups
to further develop the brand in France.
As of 16 March 2026, MBWS will, under this partnership, handle the distribution of
the entire Flor de Caa range. The award-winning portfolio includes iconic and core
expressions such as the 4-year, 12-year, 14-year and 18-year-old rums, prestigious
references including the 25-year and 30-year - V Generaciones editions, as well as
innovative rum-based spirit drinks, notably Coco and Spresso, designed to meet evolving
consumer needs.
A 5th-generation, family-owned rum renowned for its natural aging process, with no
additives or added sugar, and sustainably produced using environmentally responsible
processes _Carbon Neutral Certified_, Flor de Caa aligns with the major trends shaping
today's spirits' market. The brand will strategically strengthen MBWS's portfolio
in France by expanding its coverage of the international rum category. This high-growth
segment will further enrich MBWS's commercial offering in France and support its growth
momentum.
Leveraging MBWS's strong commercial capabilities, extensive national coverage, and
specialised sales teams operating across all distribution channels - the off-trade,
the on-trade through the BLMHD team, and the specialist wine and spirits retailers
_'Cavistes'_ through the Premium Craft Spirits _PCS_ team - Flor de Caa now has all
the necessary levers in place to accelerate its development and establish itself as
a must-have reference on the French market.
On this occasion, Mr. Fahd KHADRAOUI, Chief Executive Officer of MBWS, stated:
"We are very proud to launch this partnership and to welcome the renowned Flor de
Caa brand into our distribution portfolio. We have long been seeking a strong international
rum to complement our offering, and Flor de Caa perfectly meets this ambition, with
a rich and differentiated premium range. Our objective is clear: to make Flor de Caa
one of the most dynamic brands on the French market and to build this partnership
over the long term, fully aligned with our development strategy."
Mr. Ricardo SELVA, Director of Development at Flor de Caa, added:
"This partnership represents a major opportunity to accelerate the visibility and
growth of our brand in France. It is built on the complementarity of our respective
portfolios and on a shared determination to invest sustainably in the brand's development.
I would also like to thank Camus France Distribution for their commitment and for
their contribution to the development of Flor de Caa over recent years."Investor and
shareholder relations contact
MBWS Group
Emilie Drexler
relations.actionnaires@mbws.com
Tel : +33 1 43 91 62 40
Press contact
Image Sept
Laurent Poinsot
lpoinsot@image7.fr
Tel : +33 1 53 70 74 70About Marie Brizard Wine _ Spirits
Marie Brizard Wine _ Spirits is a wine and spirits group operating in Europe and the
United States. Marie Brizard Wine _ Spirits stands out for its expertise, a combination
of brands with a long tradition and a resolutely innovative spirit. Since the birth
of the Maison Marie Brizard in 1755, the Marie Brizard Wine _ Spirits Group has developed
its brands in a spirit of modernity while respecting their origins. Marie Brizard
Wine _ Spirits is committed to offering its customers bold and trusted brands full
of flavour and experiences. The Group now has a rich portfolio of leading brands in
their market segments, including William Peel, Sobieski, Marie Brizard, Cognac Gautier
and San José.
Marie Brizard Wine _ Spirits is listed on Compartment B of Euronext Paris _FR0000060873
- MBWS_ and is part of the EnterNext PEA-PME 150 index.About Flor de Caa
Flor de Caa is a premium rum brand that is Carbon Neutral certified and sustainably
made, from field to bottle. From an 1890 family estate, it's distilled with 100% renewable
energy and naturally aged at the base of an active volcano without sugar or artificial
ingredients. Recognized as a global leader in sustainability, the brand has received
distinctions such as "World's Most Sustainable Rum Brand" _USA_, "Ethical Award" _UK_
and "Sustainable Spirits Producer" _France_. www.flordecana.com
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RB-W: MBWS Becomes the Exclusive Distributor of Flor de Caa Rum in France
