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MESSAGE _ENGLISH VERSION_ |
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Subject: Adoption
of Polsat Plus Group's Strategy for 2027-2030+The
Management Board of Cyfrowy Polsat S.A. _the "Company"_ informs that on
28 October 2026 the strategy of Polsat Plus Group _the "Group"_ for
2027-2030+ entitled "Polsat Plus Group Refocused" _the "Strategy"_ has
been adopted.The overarching objective of the Strategy is to
build sustainable value for the Group, and it is based on three pillars:
_1_ simplifying the Group's structure, _2_ focusing on operations in the
telecommunications, media and technology sector _"TMT"_, and _3_
strengthening the Group's financial foundations and reducing its
indebtedness.1. Simplification of the Group's structureA
key pillar of the Strategy is a review of strategic options for the
Group's energy and real estate assets, which fall outside its core TMT
business. The Group will seek to divest these assets to release the
capital invested in them and simplify its structure, with the ultimate
aim of focusing exclusively on TMT operations. Proceeds from any
potential sale will be used primarily to reduce the Group's debt.As
part of the strategic options review, the priority will be to maximise
the value generated for the Group. The Group will retain flexibility
regarding the structure, scope and timing of any potential asset
disposals, and decisions will be made taking into account market
conditions and the attractiveness of available offers.2.
Focus on TMT operationsThe Group will pursue growth and
development in the TMT sector through three strategic priorities: _1_
developing its B2C and B2B businesses, _2_ scaling the business through
strategic partnerships, and _3_ optimising operations and enhancing
efficiency.Development of the B2C and B2B operationsThe
Strategy envisages strengthening B2C operations through the multiplay
strategy and strengthening B2B operations through digital and AI
solutions.In the B2C segment, the Group will continue its
multiplay strategy, combining high-quality telecommunications services
with a broad content portfolio. Cross-selling to the existing customer
base and increasing the number of services per customer offer
significant growth potential and are expected to support growth in ARPU,
customer loyalty and revenue.In the B2B segment, the Group will
focus on developing its offering in cloud, AI, data, cybersecurity and
other digital services. The B2B offering will target small and
medium-sized enterprises, large companies and international customers,
leveraging the Group's customer base and infrastructure as well as
solutions provided by strategic partners. These initiatives are intended
to build new, scalable and recurring revenue streams and increase the
value of relationships with business customers.Scaling the
business through strategic partnershipsPartnerships with
Cellnex, Vodafone, YouTube and Google Cloud are expected to support the
implementation of the Strategy across key areas of the Group's TMT
operations. Cellnex will support the expansion and modernisation of the
mobile network. Vodafone will enable the implementation of proven
efficiency-enhancing solutions, particularly in customer care, and
support the development of B2B operations. YouTube will facilitate the
broader digital distribution and monetisation of content. Google Cloud
will support the development of cloud services and AI solutions for
business customers, as well as the Group's technological transformation.Optimisation
and enhanced operational efficiencyThe Group will
enhance its operational efficiency by deploying AI and automation and
transforming its IT systems. These initiatives will streamline internal
processes, optimise costs, increase team productivity, and strengthen
data security and business continuity.In parallel, the Group is
implementing a project to modernise its fixed-line network and open it
to wholesale access, with the aim of improving the utilisation of its
existing infrastructure and creating new recurring revenue streams in
the TMT sector.3. Financial targetsThe Strategy
aims to restore the Group's potential to pay dividends by 2030 by
simplifying its balance sheet, strengthening its financial foundations
and achieving a sustainable reduction in debt. To support this
objective, the Group has adopted the following medium- and long-term
financial targets:- an average annual decline of 2-3% in TMT
EBITDA between 2026 and 2029, assuming estimated TMT EBITDA of PLN 2.9
billion in 2026. During this period, the Group will focus on
transforming and modernising its TMT operations to improve the quality
and competitiveness of its services and lay strong foundations for
growth in subsequent years;- an average annual TMT EBITDA growth
of 4-6% between 2029 and 2034;- targeted capital
expenditure in the TMT segment at 6-8% of TMT revenue;- a
reduction in the net debt to EBITDA ratio to a sustainable level below
2.5x by 2030.The detailed assumptions underlying the Strategy
are presented in the presentation attached to this current report.
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RB-W: Przyjęcie strategii Grupy Polsat Plus na lata 2027-2030+
